Anneke Quinn-de Jong, Brand Intelligence Manager for Personal Care at Philips, is an Insight Specialist experienced in brand and innovation challenges, living and breathing

a consumer-led approach. She has helped 30+ global brands in their quest to conquer the hearts and minds of people. In her current role at Philips she drives continuous improvement of intelligence capabilities to create winning campaigns for Male Grooming and Beauty. Passionate about the opportunities that technological advances on the one hand and a better understanding of the human brain on the other hand can bring to better predict and anticipate human behavior. Believes that the true value of data is only as good as the knowledge you extract from it.