Anna Borbotko is a B2B marketing leader with a passion for building teams, scaling ideas, and turning strategy into execution. Over the past 10 years in B2B tech, Anna has worked across product marketing, go-to-market, sales enablement, and marketing transformation.

At TomTom, Anna leads AI transformation across Marketing, exploring how AI, agents, and automation can change how marketing teams work. Previously, she built and led TomTom’s central sales enablement team from the ground up.

A regular speaker, podcast guest, and writer, Anna shares practical experiments and honest lessons on navigating career, marketing, and personal growth in the age of AI,  without the hype.  And on the side, she’s building Serenitea, her own buckwheat tea brand in the Netherlands.