Anastasiia (Asya) Kapitonova is the Head of Brand and Communications at BUX, one of Europe’s fastest-growing fintech companies. The mission? To make investing human and accessible. In her role, she leads brand and content strategy with a team of creators, brand marketers and designers. Before joining the Amsterdam tech scene, she worked in beauty retail where she launched some of L’Oréal’s most iconic products in the Eastern European markets. A creative thinker and a confident communicator, she’s particularly passionate about building brands with a human face, creating emotional connections through communications, and constantly learning about the behavioral drivers of customers.