Alvin Hussey is Brand Partnerships Director at The Hook, working with brands and media agencies to craft innovative branded content for clients.
Alvin has been integral to the launch of creative social media agency The Hook Labs, which leverages The Hook’s wealth of experience in original content production and storytelling to help partners achieve similar success on social.
He has negotiated creative marketing solutions for the likes of Apple Music, giffgaff, Namco Bandai, Hyundai, Old Spice, Samsung, Hostelworld, Studiocanal, Formula E and Lionsgate (for whom The Hook won the Digiday Publishing Award 2018 for Best Branded Content Program – B2C). He has also been pivotal in major entertainment launches on The Hook including Blair Witch, Spider-Man: Homecoming, Tekken 7, Sausage Party, Jigsaw, 22 Jump Street.
Alvin has worked in youth media for nearly a decade and prior to The Hook he honed his expertise and built a strong contact base when working at a student media start-up that marketed welcome parcels into university student’s bedrooms. He placed a number of FMCG brands in the boxes including Coca Cola, Reese’s, Marmite, Cadbury’s and Unilever products, working closely with executives to directly target their desired audience.
Outside of work, Alvin is a passionate Netflix binger as well as boxer, winning his first White Collar fight at The Troxy in 2017 and raising money for the NSPCC.