Alex Deflandre leads the B2B eCommerce and self-service platform of Coca-Cola Europacific Partners, my.ccep.com. Alex is responsible for the B2B eCommerce vision, supporting the company strategy and as an key element of the digital transformation journey of Coca-Cola Europacific Partners. Alex acts as product owner, he is responsible to build and deliver a customer-oriented roadmap.

Alex has a background in management consulting. He worked on large sales and customer service initiatives as well as on mergers and acquisitions, mainly in the CPG industry.

Alex is passionate about innovation, customer experience, data and automation.