Adam Snellgrove is Head of Social Media for World of Tanks at Wargaming, responsible for global social media operations across a wide network of channels and platforms. He has grown the game’s presence significantly, including scaling YouTube to over half a million subscribers and launching new channels such as TikTok from the ground up. His work focuses on long-term channel health, sustainable content strategies, and aligning social media with the ongoing needs of a live service game.