Digitisation efforts begun in the pandemic must now be reconciled in light of today’s customer needs, according to the findings of research released by customer engagement platform Twilio. The study has uncovered how businesses’ digital acceleration in 2020 has led to a wealth of channels that now need to be consolidated into nuanced, personalised customer… Read more »
2022 Speaker community
Who are we?
With a 13+ year history of bringing together the worldwide digital marketing community to tackle the challenges that the digital future presents. Delivering 2 days of top-level strategic content and digital marketing insights, networking, and discussion from leading global brands
Exploring the latest trends & strategies within Digital Marketing and covering Digital Marketing Technologies, Virtual Reality, Artificial Intelligence, Influencer Marketing, UX, CX, eCommerce, Content Marketing, Data, Analytics, and Mobile, this conference is not to be missed.
#DMWF Europe prides itself on its global brand speaker line-up and the latest examples & case studies within the dedicated conference tracks.
The agenda will focus on supporting marketers to tackle challenges they’re facing to inspire and share practical advice to help to plan, implement and execute new strategies to impact their campaigns for the future.
Now co-located with Influencer Marketing World
Plus excitingly co-located with the in-person launch of Influencer Marketing World! A dedicated conference for savvy & creative marketers to take their influencer marketing campaigns to the next level!
Latest Digital Marketing News & Industry Insights from MarketingTech News
Businesses are losing customers due to disjointed digitisation
READ MOREData clean rooms are hot right now, but CDPs remain critical to marketing
READ MOREMajor changes to consumer tracking and consent-first policies have led to the degradation of the third-party ecosystem that has powered media buying for two decades. In fact, 64% of advertisers recently shared that Apple ATT, which requires user permission to track their behaviours, is hurting their results. Now is the time for brands to run,… Read more »
74% of marketers embrace simplification amid economic downturn
READ MOREClevertouch Marketing, a martech consulting and service provider, has revealed the results of its latest annual State of Martech research. In partnership with the University of Southampton Business School, a world top 100 university (QS World University Rankings 2022), Clevertouch surveyed more than 650 senior marketers across the UK, EMEA and USA to create a… Read more »
Brightcove launches ad monetisation service
READ MOREStreaming technology company Brightcove has launched Brightcove Ad Monetization, a bespoke service designed for media companies to better monetise their content. To supplement the service, the company also created a new global advertising operations team to support media organisations and help them maximise their advertising strategy and revenue. Marc DeBevoise, CEO of Brightcove, said: “Advertising-supported… Read more »