George Gan is Head of Brand Strategy at Philips, where he leads global brand strategy to strengthen brand relevance, customer value, and long-term business growth. With over two decades of experience spanning brand management, marketing, innovation, and entrepreneurship, he specializes in defining, building, and growing purpose-led brands that connect with customers and deliver measurable business impact.

Throughout his career, George has led integrated brand-building initiatives and strategic programs that align brand, marketing, and business objectives. He focuses on translating strategy into clear, actionable brand experiences that deepen customer relationships, drive growth, and build long-term brand equity.