• Start Time:
    03:30PM
  • End Time:
    04:00PM
  • Day:
    Day 1

Talk:

Brands today face a critical balancing act: staying culturally relevant in a fast-moving, digital-first world while protecting the equity that underpins long-term success. This session explores how to evolve brand expression, accelerate performance and modernise communications- without compromising core identity.

  • How to define and protect your distinctive brand assets before transforming
  • How to refresh expression and channels while safeguarding brand DNA
  • How to balance performance marketing with long-term brand building
  • How to embed modernisation across culture, teams and capability

Associated Speakers:

Grigory Lavrov

VP, Marketing, Local Brands & Franchise Management, CEE, Middle East, Turkey, Africa

Warner Bros. Discovery

Associated Talks:

03:30PM - Day 1

View Fireside Chat: Evolve or Erode: Modernising Without Diluting Brand Equity

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