• Start Time:
    10:00AM
  • End Time:
    10:30AM
  • Day:
    Day 2

Talk:

How do you keep a brand as playful and iconic as Chupa Chups consistent across 150 markets – from Halloween to Christmas and everything in between?

In this session, discover how Chupa Chups and Storyteq work together to roll out global campaigns that stay perfectly on-brand while giving local marketers the freedom to adapt assets quickly for every channel.

We’ll explore how automation, creative workflows, and AI-driven capabilities empower the global and local teams to save time, scale content production, and achieve more with less hassle – all while ensuring every campaign stays true to Chupa Chups’ brand story.

Attendees will leave with practical insights to enhance their global content strategies.

Associated Speakers:

Martin Höfling

Global Marketing Manager - Chupa Chups

Perfetti Van Melle

Associated Talks:

10:45AM - Day 2

View Panel: Content in the Age of AI: Scaling Creativity Without Losing Identity

10:00AM - Day 2

View Keeping an Iconic Brand Consistent Across 150 Markets

02:15PM - Day 2

View Panel: Uncovering the Content Trends That Will Shape 2026 and Beyond

10:45AM - Day 2

View Panel: 1, 2, 3 and Cut! Creating Video Content for Maximal Impact

View Full Info

Deepa John

Senior Client Director

Storyteq

Associated Talks:

10:00AM - Day 2

View Keeping an Iconic Brand Consistent Across 150 Markets

12:30PM - Day 2

View Scaling localised content globally with Ease: Dr. Oetker’s Story

View Full Info