Pooja Adiga is a strategic, growth-oriented commercial and marketing leader with over 15 years of global experience driving digital transformation, omnichannel growth, and brand equity across premium beauty and lifestyle brands. Currently based in the Netherlands, Pooja leads the consumer channel business for Wella Company in Northern Europe, overseeing e-commerce, premium retail, and mass retail across eight markets.

Her career has been anchored in digital innovation—from scaling D2C platforms in resource-constrained environments to transforming legacy B2B systems and leading omnichannel trade strategies. Pooja is known for making bold, data-driven decisions in complex markets, always focused on scalability and commercial impact. She has built and led high-performing multicultural teams through recruitment and upskilling, and has successfully navigated stakeholder collaboration across global, regional, and multifunctional teams.

A marketer at heart, Pooja views digital commerce as an extension of the consumer journey. Her passion for digital excellence led her to pursue advanced executive education in Digital Transformation and Media Strategies at MIT Sloan and Columbia Business School via Emeritus. With a deep curiosity for consumer behavior and a commitment to continuous learning, she is now eager to expand her impact across luxury categories beyond beauty.

Pooja is currently based in the Netherlands with her husband and daughters, actively learning Dutch and embracing new cultures. Her global mindset and adaptability have been central to her professional journey, and she remains passionate about building resilient, consumer-obsessed organizations that deliver sustained growth.