Content, Video & Storytelling Marketing

• Reflect on how AI is reshaping content creation & storytelling and the impact this has on modern brand engagement
• Connect brand strategy, storytelling, and content systems into unified growth models
• Examine how leading brands balance speed, scale, and creativity in an automated world
• Discuss where investment, talent, and technology will matter most in the next phase
• Define what successful brand leadership looks like in the era ahead

• Analyse how generative and multimodal AI are reshaping content, video, and personalisation
• Explore how brands preserve originality and creative integrity in high-velocity environments
• Examine how AI-powered production, testing, and optimisation systems scale output efficiently
• Understand how teams manage rights, ethics, and brand consistency at scale
• Assess how human creativity and machine intelligence create sustainable competitive advantage

•  Explore how video can be used to tell authentic brand stories — not just promote products
• How narrative techniques and storytelling frameworks in video can create emotional connection, build trust, and drive deeper engagement
• The impact of video content on engagement, and how different video formats can be used across the customer journey
  How to optimise video content for different platforms, from social feeds to owned brand websites, to maximise relevance and performance.
• Measuring what matters: understanding the real impact of storytelling video beyond views

• Discuss the current landscape of short-form, long-form, and live video shape modern brand narratives
• Learn tactics and trends for storytelling across platforms, screens, and audiences
• Understand how data and insight inform creative and editorial decisions
• Review video-led storytelling drives memorability, loyalty, and growth

Explore how brands turn insight and positioning into creative storytelling, meaningful content and channel communications that resonate with modern consumers. This session examines how insight, creativity and AI can support brand transformation, particularly following acquisition, merger or strategic repositioning. It will look at how businesses convert brand ideas into clear creative platforms & content, evolve messaging across channels, and ensure brand identity remains relevant, distinctive and consumer-aligned.

• • Using consumer insight to redefine brand positioning, brand narrative & content
  • Turning brand ideas into creative direction and channel communications which create a compelling story
  • How AI can support insight, positioning and creative decision-making

Customer journeys are increasingly complex and multi-channel. Discover how brands are using cross-channel storytelling to create unified, data-driven narratives that strengthen connections and loyalty.

• See how unified data, brand voice, and creative strategy turn fragmented campaigns into connected customer journeys
• Hyper-personalisation at scale: Explore how AI-powered insights and CXDPs enable dynamic storytelling that adapts in real time across email, social, web, and voice
• Emerging touchpoints: See how voice, live chat, and predictive content are reshaping how brands meet customers where they are
• Discover how authentic, immersive visuals- from raw video to interactive AR- are reshaping connection and credibility
• Learn how to deliver personalised, compliant experiences in a world moving beyond third-party cookies