Influencer & Creator Economy

• Explore how leading brands design and scale creator programs that drive long-term brand and business impact
• Understand how senior leaders balance authenticity, governance, and brand risk
• Examine how data, insight, and experience guide investment, partner selection, and performance management
• Assess the key lessons, challenges, and success factors behind sustained creator-led growth

• Explore how personal branding and EGC are becoming powerful engines for visibility, credibility, and growth
  
• Examine how employees, executives, founders, and experts can become authentic brand voices and create influence beyond traditional influencer campaigns
  
• Discuss how employee advocacy and EGC can turn internal expertise, culture, and everyday experiences into compelling content
  
• How to build ambassador and employee programmes by identifying and incentivising internal brand advocates who can authentically amplify through their own networks and content

• Creators are evolving into full-scale brands, launching their own products, paid communities and subscriptions, courses, apps, and live events- increasingly owning their audience rather than relying on platform algorithms
• Brands can move beyond one-off sponsorships to collaborate with creators as strategic partners, co-creating products, shaping narratives, and embedding themselves within trusted, creator-led communities
• Creator ecosystems give brands access to highly engaged, values-aligned audiences, building deeper trust, loyalty, and long-term engagement that traditional influencer campaigns struggle to achieve
• Ongoing collaborations outperform single posts by enabling consistent storytelling, stronger brand affinity, higher lifetime value, and measurable outcomes- from community growth to sustained sales

• Review how data-driven insights and audience analytics are shaping long-term creator partnerships
• Explore how authenticity, community signals, and performance metrics drive trust and commercial impact
• Examine how AI, attribution models, and platform data improve creator discovery and campaign optimisation
• Understand how commerce, engagement, and conversion data inform monetisation and growth strategies
• Assess how brands use unified reporting and governance frameworks to scale creator programmes sustainably

As AI becomes increasingly embedded across marketing processes, explore how it can be used to transform creator marketing into a performance engine – without losing authenticity.
Hear how AI can be leveraged to:

• Forecast performance by predicting conversions and revenue impact, enabling smarter budget allocation and real-time optimisation
• Support creative development, helping creators refine hooks, captions, formats, and variations to improve engagement and conversion
• Measure results and attribution, connecting creator activity directly to business outcomes, ROI, and full-funnel performance

Today, creators and micro-influencers are turning affiliate into a growth engine, blending trust, authenticity, and personalisation. From social media to data-driven campaigns, affiliate marketing sits at the intersection of commerce, content, and community, so how are brands redefining audience connection?

• Leveraging AI to optimise affiliates and maximise ROI
• Harnessing TikTok, YouTube, Instagram, and mobile experiences to turn engagement into conversions
• Integrating influencer reach with performance-driven affiliate strategies to create a full-funnel marketing approach
• Navigating cookieless tracking, first-party data, and cause-driven partnerships to drive results